Perform[cb] is a privately owned company headquartered in the US. Founded in 2002, it operates as an affiliate management agency, employing approximately 130 individuals. The company specializes in ad measurement and verification, reporting $15.0M in revenue as of 2024.
Perform[cb]'s Outcome Engine recently completed a funded pilot with a cash-advance solution, focusing on acquiring high-intent users for recurring service engagement. This follows Perform[cb] CRO Lee Aho's discussion with Business of Apps on January 29, where he detailed how outcome-based models aid app user acquisition by emphasizing down-funnel signals over install counts, reflecting an industry-wide shift towards performance measured by business value as budgets tighten. Previously, on January 26, Perform[cb] formed a dedicated Partner Development Team, signaling a potential shift within affiliate networks toward prioritizing publisher relationships and compliance oversight amid mounting attribution controversies. Earlier in January, Perform[cb] highlighted a shopping app's success in achieving organic growth through keyword conquesting, rewarding users for activities like in-store visits and purchases, with points redeemable for gift cards or cash.
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Perform[cb] offers 3 products in the ad tech and services industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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