Perform[cb], also known as Performcb, a privately owned company headquartered in the US, was founded in 2002 and employs approximately 130 individuals, reporting $15.0M in revenue as of 2024. Functioning as an affiliate management agency, the company specializes in ad measurement and verification.
Perform[cb] appointed Yuriy Boykiv as Executive Chairman on May 20, 2026, as the company expands its predictive Outcome Engine and accelerates its data-first approach to outcome-based marketing. Boykiv joined through Perform[cb]’s partnership with Beringer Capital, where he also serves as an Operating Partner. In his new role, he will work closely with the leadership team to shape strategic direction, accelerate growth initiatives, and expand the reach of the Outcome Engine. Boykiv brings over 20 years of experience scaling high-growth businesses at the intersection of e-commerce, digital marketing, and technology to Perform[cb], a performance-based user acquisition solution.
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Perform[cb] offers 3 products in the ad tech and services industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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