Perform[cb], also known as Performcb, a privately owned company headquartered in the US, was founded in 2002 and employs approximately 130 individuals, reporting $15.0M in revenue as of 2024. Functioning as an affiliate management agency, the company specializes in ad measurement and verification.
Perform[cb] recently outlined how outcome-based programmatic shifts ad spend to verified down-funnel events, addressing issues like mobile ad fraud, which reached $17.2 billion in 2025, and low user retention, with only 4% of users remaining active 30 days after installation. Previously, on September 14, 2026, the company detailed how adding outcome-based channels, including CTV card-linked offers and CPE, helps shopping apps acquire higher-value shoppers, noting that only about 5% of shoppers remain active 30 days post-install. Earlier the same day, Perform[cb] explained how engaging homeowners for home services before they search can create demand earlier and lower blended acquisition costs, given that an average home services search costs $90.92 per lead. The company also described how outcome-based acquisition enables finance brands to reach qualified buyers earlier and optimize for funded accounts, offering an alternative to overspending on paid search due to Meta’s ad limits and rising Google CPCs. On September 9, 2026, a guide on "Incentivized Traffic in 2026" discussed how the channel, once known for poor retention, now delivers qualified mobile users, challenging long-held perceptions among performance marketers.
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Perform[cb] offers 3 products in the ad tech and services industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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