Perform[cb] is a privately owned company headquartered in the US. Founded in 2002, it employs approximately 130 individuals. The company reported $15.0M in revenue as of 2024. Specializing as an Affiliate Management Agency, Perform[cb] focuses on ad measurement and verification.
On April 14, 2026, Perform[cb] implemented machine learning to enhance the accuracy and effectiveness of its Conversion Rate (CVR) globally, targeting a 1.8x lift in CVR within 12 weeks while maintaining a high percentage of click traffic. Previously, on February 5, 2026, a premier cash-advance fintech solution partnered with Perform[cb]'s Outcome Engine. This collaboration focused on acquiring high-intent users who would not only complete an initial advance but also continue to use the service on a recurring basis.
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Perform[cb] offers 3 products in the ad tech and services industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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